CSI  |  Customer brand retention ensures repeat sales

CSI Commercial Cleaning Solutions

This was a project for CSI's  packaging business division. We provided the brand development, product titles through to logo and packaging design, copy development, finished artwork, print and interactive online brochures.

Notwithstanding this is bulk supply industrial cleaning product, we proposed that a retail, supermarket shelf style packaging design would influence potential customers' purchasing decisions and brand retention. Spray dispensers and hand soap pump packs are refillable from 5 litre bulk containers. The label designs, the retail-style titles and label copy elucidate each product's cleaning capability.

Their commercial cleaning product range has achieved excellent sales. The feedback from customers is that the packaging has contributed to their quality perception of the brand.